Pew Research shared new information in Mobile Fact Sheet (April 7, 2021):
“In contrast to the largely stationary internet of the early 2000s, Americans today are increasingly connected to the world of digital information while “on the go” via smartphones and other mobile devices.”
Since I wrote the initial draft of this article – one of the first on Carolyn’s Nonprofit Blog – the use and ownership of mobile devices has increased dramatically. Marla Tabaka of Inc. spotted this trend early-on. She observed back in 2012:
“One billion people around the world now have smartphones. Traditional website traffic is going down and mobile visits are going up. Way up. Let’s face it, mobile, social media, and apps are transforming every area of our life and business.”
Hence, nonprofit websites need to be mobile-optimized. Pursuant notes in, “Why Your Website must be Mobile-Optimized”:
“Take a look at these eye-popping stats:
95% of Americans now own a cell phone of some kind
81% of Americans have adopted smartphones
51% of Americans don’t have a landline anymore
The message is simple: Mobile isn’t on the rise; mobile has risen. More Americans are turning to mobile devices to find businesses and organizations, get information, and take actions like making purchases or donations. They are doing these things from anywhere and everywhere.”
The Economist noted how mobile technologies will positively affect business in, “General Purpose Technologies: The Revolution to Come” (April 13, 2012).
“… Information and communication technologies (of which smartphones represent an extraordinarily elegant and powerful marriage) are a general purpose technology. They have, in other words, the potential to reshape the economy and boost productivity across all sectors and industries, like electricity or the automobile. Such transformations are about far more than simple technical innovation, however. They often require wholesale remaking of infrastructure environments, of business models, and of cultural norms.”
After reading these reports and discussions, if you have any lingering doubts about the importance of mobile, you might enjoy reading this update for Facebook users by Steven Loeb of VatorNews, who reported on September 11, 2012, “Mark Zuckerberg says Facebook is Now a Mobile Company.” Last but not least, at the Association of Fundraising Professionals International Conference in March, 2014, this “tweet” comes from Artez Interactive.
Times have changed – nonprofits must take note!