Rethinking Major Gift Fundraising

In reviewing some 30 years of work in the nonprofit sector, I look back and say to myself, “well, everyone knows that.” But in truth, no one has walked in my shoes and experienced the world in the exact same way as I have. That is why I often say, “context matters.” I can suggest ideas for nonprofit fundraising and communicating with donors all day long, but in the end, the context in which you are operating influences new concepts and how they should be applied.

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Some have said I am the nonprofit version of characters portrayed by “tough guy” Clint Eastwood. Click to read more. (Wikimedia Commons, Franco Pagliarulo, 2011)

But from the world of, “just tell me I can’t do it, and I will,” I wanted to point out that I have continued to update several key major gifts pages on Carolyn’s Nonprofit Blog. Foremost among them is, “Are You Ready for a Capital Campaign.” There I quote a solid, traditional professional in our field. Alongside his suggestions, I make comments based upon my experiences. In tandem, some of my most important fundraising experiences are discussed in, “Are You Ready | Is It Feasible?” Feasibility studies have long been the bread-and-butter of the standard nonprofit consulting business, but I have a different take on them.

“Taking a Step Back Will Lead You Forward” is an article on Carolyn’s Nonprofit Blog that I fine-tuned and gave as a webinar for ADRP: Association of Donor Relations Professionals in 2018. Yes, there are things nonprofits can do to instill donor confidence as they chart a course forward for major giving. A consultant does not need to be hired and paid a handily to tell you to do these things. #JustDoIt

Since Carolyn’s Nonprofit Blog was launched in 2011, I have noticed many innovative social good entrepreneurs are rejecting traditional approaches to major gift fundraising. If you read, “Nonprofits and Startups | Birds of a Feather,” you will discover how similar major gift campaign preparation is with launching a for-profit business startup. In fact, I have suggested that 3 Day Startup, which I reference in the article, re-engineer their course with nonprofit social good enterprises in mind, and with an eye to major gift “investments.” Times are changing! I would love to see NTEN: Nonprofit Technology Network and AFP: Association of Fundraising Professionals team-up with 3DS for “power” sessions along these lines.

Crowdfunding

As I say on my nonprofit resources page, which includes quite a few articles by other experts on crowdfunding, many of the same principles apply to major gift fundraising as they do to launching a startup or crowdfunding. To think the latter two efforts are easier than traditional major gift fundraising is incorrect. The same attention to planning, research, communication and the like apply to all of them. They are just different ways of reaching the same result: securing major gifts. Keep in mind, each nonprofit is unique. A traditional major gift campaign may not be the best option for your organization today.

Something I would like to see – having pulled major gift fundraising campaigns out of the gutter on more than one occasion (without support of any kind) – is a reduction in the condescending attitude of many in the “big box” consulting community. “You couldn’t possibly know how to work with major gift donors! We’ll do that for you.” Even the most well-meaning among them can bill you heavily, and sometimes they will walk off with your nonprofit’s contacts.

From the other side of the table, I have also found some donors and potential donors like the hooplah they perceive as being involved in major gift campaigns. The hiring of expensive “consultants” is part of what they believe to be essential. #Resist

Real major gift donors do not need expensive consultants to help the nonprofit organizations they care about. Be careful.

If you have questions at any time, use the secure contact form on Carolyn’s Nonprofit Blog to reach me. I am in the process of merging my professional work and volunteering website with my blog, so you will see some new information added to my blog the next few weeks!

As always, best wishes for your fundraising success.

Carolyn M. Appleton

February 27, 2019

 

Summer is “Development” Time

I sometimes hear nonprofits lament that summertime is so “slow.” Nothing is happening. Most donors and prospective donors are out of town on vacation, they tell me. But in my experience, summertime is a busy time for development.

I have discovered quite a few grant deadlines occur during the summer and that requires attention. I have also found some donors actually have a bit more time to spend on their favorite nonprofit projects during the summer. Brainstorming meetings, planning for the fall, “asking” for support, database house cleaning and expansion, research, case statement drafting and year-end fundraising campaign development are all things I have done during the summer months. Don’t forget, many corporations budget late summer for social good projects they will underwrite next year. Summer is a great time to visit with your favorite corporate sponsors.

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Earlier this year, I was asked to help the Port Aransas Art Center part-time. As you may know, Hurricane Harvey battered Port Aransas last year, but as the Instagram photo above from Coffee Waves suggests, the community is back on track and working hard to recover. It is well on its way.

As for me, I am helping to establish a new development program, I have been modernizing the website, enhancing social media, creating new e-newsletters so that we have regular monthly e-communication with constituents, securing a GuideStar gold seal and more. It has taken a lot of time, but when you work with a dedicated group of volunteers and staff, your work is enjoyable and inspiring.

I added a new section in the margin of Carolyn’s Nonprofit Blog for “Quick Updates” with handy links. Please peruse my article on social media stewardship for the Association of Donor Relations Professionals’ monthly newsletter, The Hub. You might also enjoy reviewing the slide decks for my webinar and public presentations this year.

I have always been a “hands-on” learner and I readily adopt new technologies that enable me to become even more self-sufficient. Still today, I do most all work myself. This, plus years of experience in major gift fundraising make me a good teacher for those new to the fundraising profession, for startups with big ambitions, and for nonprofits that are perhaps a bit, “overweight” that need to streamline.

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Another new section of my Carolyn’s Nonprofit Blog is called, “A Brief Account: Short Stories.” There I share personal experiences with leading philanthropists. Some of my stories are humorous, some heart warming, but always, I try to be insightful and to share what it takes to work successfully in the field of nonprofit fundraising. Fundraising – especially major gifts – scares some nonprofit professionals. I came to the field via volunteering and a Master’s Degree in Art History. Ultimately, I hope by sharing my stories that fear will be lessened, and more interested professionals will enter our field.

Have a good summer. And now for me it is time to get, “back to work.”

Don’t forget to “refresh” your browser now and again while reading Carolyn’s Nonprofit Blog. I have added a new series of photo “headers” from my work over the past several years.