Welcome!

Pennybacker Bridge, Austin, Texas

Welcome to Carolyn’s Nonprofit Blog

Bridges connect different locations. They facilitate the crossing of people “from one side to the other.” Shown is the breathtaking Pennybacker Bridge, a “through-arch bridge” located on the west side of Austin in the scenic hill country. Click on the photograph to learn more about it.

I have always thought of nonprofit fundraisers as “bridges” between their organizations and donors. Development professionals must constantly make connections, and translate their nonprofit’s mission and needs to individuals, families, foundations, corporations and governments in such a way that funding is provided.

I have often discovered, however, that nonprofit program staff – hard working and dedicated – nonetheless lack the skills to communicate their good work and urgent needs to a lay audience. This is where development staff shine.

The most sophisticated and affluent donors are experts in the fields where they have excelled and thrived, but they may not understand how your nonprofit works and what it is accomplishing (or what it hopes to accomplish). I have discovered well meaning supporters who have made or inherited great wealth often find the public expects them to be experts on every topic imaginable. But the truth is, they are not!

One cannot assume wealthy donors and potential donors fully comprehend what your nonprofit is accomplishing. Development professionals are vital bridges between their organizations and their funding partners. Nonprofit executive directors and board members should view development staff in this light, and appreciate them all the moreso.

Blog Organization

For a menu of primary articles – detailed discussions with links for additional information – see the middle section (underneath the sunflower).

To reach my Gravatar profile, Recent Thoughts (ongoing discussions), and information about how this blog works, click on the tiny three bars at the top of the page.

To find links to my other social media sites, click on the link icon next to the three bars at the top of the page.

Thank you for visiting.

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