Past and Future Thoughts

Thank you for following Carolyn’s Nonprofit Blog. Established in 2011, the blog continues to evolve. As always, older articles have been updated with new information. New content is being added, some of it in the form of casual “posts” like the one you are now reading. “Shares” are welcome, and at any time, if there is a topic you would like me to cover, use the secure contact form to reach me.

This year, I merged my separate professional website with my blog. Now, you can find both advice and guidance alongside my own background and nonprofit work and volunteer activities (the latter can be found in margin at the bottom of the page).

Flags

During 2019, 125 nations visited Carolyn’s Nonprofit Blog. The United States, Canada, United Kingdom and India continue to rank in the top ten. But Australia, Germany, South Africa, Netherlands, Singapore, Mexico, Ireland, France, Finland, New Zealand, Spain and more fall not far behind.

Thanks to everyone for visiting. You are the reason I put the Google Translate “widget” in the margin!

For ease of access, I share below links to my primary blogging activities during 2019.

Blog Posts

Give

Primary Articles, Pages and Portfolios

Nonprofit Disaster Preparation and Recovery

This year, I was pleased to help develop the curriculum for an online TechSoup course focused on nonprofit disaster preparation and recovery. The first offering occurred in the fall. After the completion of each module, participants receive a certificate of completion. The course content is being further refined and will be offered again in the months and years ahead. Our thanks go to the Center for Disaster Philanthropy for funding the effort, which was initially focused on nonprofits in Hurricane Harvey-impacted regions of Texas.

Having said that, this curriculum is helpful to any nonprofit anywhere in the world. Stay tuned, and if you would like to take the course, use the secure contact form on my blog to reach me. I am happy to connect you with the TechSoup team.

To hear my thoughts on managing disasters – from theft and/or loss of computer documents to natural disasters like hurricanes – you might enjoy my discussion with Daphne Lagios of TechSoup from last October.

We also had a terrific year of free nonprofit tech programs here in Austin. This was my primary volunteer activity during 2019. Thanks go to our co-sponsors NTEN: Nonprofit Technology Network and NetSquared, a division of TechSoup. Our expert guest speakers speak for free; Capital Factory continues to donate space, onsite tech support and live broadcast/recording services; and our volunteers suggest and coordinate programs. Here is a video I created with Adobe Spark to showcase and thank our partners in 2019.

Thank you again for following Carolyn’s Nonprofit Blog. This has been a productive year, and 2020 should be, too.

“Enthusiasm is the yeast that makes your hopes shine to the stars. Enthusiasm is the sparkle in your eyes, the swing in your gait. The grip of your hand, the irresistible surge of will and energy to execute your ideas.”

Henry Ford, American businessman (1863-1947)

Sparkler

This blog is dedicated to my parents. This year, my father celebrated his 90th birthday! Thanks to them both for their support of my nonprofit career.

Photographs illustrating this article are courtesy of Adobe Spark.

Baby Boomers and Older Adults: Go For Startups

Despite the ups-and-downs of my experiences in the nonprofit sector over the course of thirty years, I remain optimistic about the future. A few years ago, I wrote a blog post on LinkedIn about the Millennial generation. There, I reference an article by Jean Case, in Forbes (June 18, 2014), “The Business of Doing Good: How Millennials Are Changing the Corporate Sector.”

“Many in this generation are known for being well-educated, entrepreneurial, tech savvy and idealistic. They take risks, are bold and want to change the world. Unlike past generations, they want to make their passions, inspirations and desire to do good part of their identity—and part of their work. The lines between personal passions and professional engagements are already rapidly disappearing. As a result, this commitment to doing good in the workplace is quickly becoming the new norm that will define the generation.”

#2030NOW

My experience is that Millennials and younger generations following on their heels are committed to a fixing the problems of society and to creating a better world at all levels. They are unafraid of tackling difficult challenges with creativity and conviction. And, they are already dominating the workforce. Their impact will continue to be far-reaching for decades to come. Hardly any American corporation today can afford to ignore them.

As I note in, “Nonprofits and Boomers: Are We Missing the Boat,” nonprofit organizations must also be mindful that Boomer and older generations are key for successful fundraising, for their knowledge and their valuable life experiences. Boomers are a generous generation and highly supportive of nonprofit endeavors, yet they are often seen as being stodgy and old fashioned.

Marketing professionals continue to focus on the young and the aesthetics of youth. And while many older adults do strive to be “younger” in some ways, as time moves forward and the aging population explodes worldwide, we are seeing a growing pride in being “older” and in the aesthetic preferences of older adults. Notice my Gravatar on Carolyn’s Nonprofit Blog: I am embracing my naturally gray hair this year (as are a growing number of other “Boomers”), after years of tinting it.

Go For

Earlier this year, I approached a large national foundation that also has a substantial number of donor advised funds, with a grant proposal for funding an outstanding nonprofit project. But the nonprofit’s annual operational budget, being “under $500,000,” meant the foundation declined support based solely on that criteria. They would not take even a cursory glance at what the nonprofit is accomplishing, at how well run it is, and how worthy it might have been as a partner. On a personal note, what that foundation’s professional advisors also missed is that some of the Board members and donors of that nonprofit were capable of establishing donor advised funds. They would have been thrilled to receive even a modest grant and might have themselves become donor advised fund clients. But the “under $500,000” rule supplanted all other considerations in this case. But why is operating budget size so important?

Since returning to Austin in 2013 and helping nonprofit “startups” bolster their infrastructure and credibility in order to be able to secure more substantial donations, I have noticed some funders reluctant to support them because they are, “too small.” Potential donors cite the nonprofits have not been in existence long enough (i.e., five years or more). Some decline because these smaller and younger initiatives have not had formal audits, which are an expensive undertaking for most small nonprofit organizations (and there are reputable alternatives). I visited with one foundation a few years ago that required every nonprofit applicant to have four consecutive years of professional audits. That is way over the top. I advised them to focus instead on gold-level or higher GuideStar profiles and GreatNonprofits reviews by those actually involved with and volunteering for the nonprofits applying.

The fact is, many of these startups and young nonprofits are lean staff- and budget-wise, and they operate highly efficiently. They accomplish amazing things with relatively little and the staff are deeply loyal to their missions. In my opinion, there seems to be a disconnect between the donor and professional advisor sectors, and the vast majority of nonprofit organizations, which are in fact smaller in size.

From the GuideStar Blog comes, “What Does the Nonprofit Sector Really Look Like?” (January 6, 2017):

“The majority of nonprofits (66.3%) have annual budgets of less than $1 million. From there, as organization size increases, the number of nonprofits decreases. For every 1 powerhouse (annual expenses more than $5 billion) nonprofit, there are thousands of grassroots organizations.”

My hope is for deeper, long-term partnerships between younger and older generations, the latter holding significant disposable income to make charitable donations. Boomers and older adults (and their professional advisors), often focus their charitable giving on tried-and-true nonprofits that have been in existence for many years. That is certainly their choice to make, but having seen nonprofits large and small in some detail as a professional fundraiser, I can say without hesitation many of younger and smaller nonprofits, startups and social good enterprises are more efficient and more likely to create positive change in society than the older, top-heavy ones. But these younger initiatives are often seen as being, “riskier.”

Boomers and Younger Generations Are Each Part of the Puzzle

Lose your fear and support startups and smaller nonprofit organizations. Younger generations are – and will be – driving much of the social change ahead. We need to trust and encourage them. But also, younger generations need to engage older citizens and tap their knowledge and enthusiasm for social good, as well as their charitable donations. Together we can change the world for the better.

You might also enjoy reading:

“Furthermore, demographic trends make it clear that over the next decade increasingly greater numbers of Millennials will be elected to office, giving them the power to enact laws that can change how corporations are governed and what responsibilities those entities owe to all of their stakeholders. When that happens the entire edifice of corporate governance constructed on the idea of only maximizing shareholder value will come crashing down and a new foundation for American corporations, built on trust and the values and beliefs of Millennials will arise in its place. Those companies that dedicate their future to changing the world for the better and find ways to make it happen, will be rewarded with the loyalty of Millennials as customers, workers and investors for decades to come. Those that choose to hang on to outdated cultures and misplaced priorities are likely to lose the loyalties of the Millennial generation and with it their economic relevance.”

  • Philanthropy News Digest, “Millennials Are Changing the Landscape of Social Change, Report Finds” (July 29, 2019).
  • United Nations Foundations, Social Good Summit 2014, #2030NOW
  • Wise: Seniors in Business is a website you might enjoy perusing. “Seniors in Business serves the fastest growing segment of entrepreneurship in the world – senior (experience and knowledge) entrepreneurs (people over the age of 50) who are looking for an encore career, whether it is because they want to, or have to.” Older adults are also establishing nonprofit organizations to meet critical needs. Professional advisors need to be aware of this, too.

Thanks to the Adobe free image library for the photographs used to illustrate this blog post.

Resources to Combat Hate Speech

Hate

The past few years, I have been volunteering for the NTEN & NetSquared Nonprofit Tech Club Austin. The club is affiliated with both NTEN: Nonprofit Technology Network and NetSquared, a division of TechSoup. This means our “reach” is both national and global.

One benefit of our partnership with NetSquared specifically is we learn of ideas from other tech club chapters as well as from TechSoup and its divisions like Caravan Studios and the Public Good App House. A webinar on hate speech and those tracking it globally was held in April 2019. I wanted to share information presented during that program, and at the conclusion, I add more information and resources.

Resources

On a personal note, a few years ago I seemed to be living under the illusion that the United States was more egalitarian and tolerant than ever. I did not see racism in Texas, and mostly witnessed a fair amount of appreciation for differences in terms of culture and ethnicity. But in 2016, an eruption of hateful speech occurred from which I am still reeling. It was like a long dormant volcano had erupted, causing an international avalanche of hateful behavior. This led me to seek solutions about how to combat hate.

The following organizations are working to identify, monitor and to develop ways to combat hateful rhetorical around the world.


Achol Mach Jok, Specialist | PeaceTech Lab (Africa)

We believe everyone has the power of peacetech so we leverage low-cost, easy-to-use tech and local partnerships to put the right tools in the hands of the people best positioned to make a difference: activists, peacebuilders, and NGOs in some of the most violent places on earth.

Timothy Quinn, Chief Technology Officer | Hatebase

Hatebase is a software platform built to help organizations and online communities detect, monitor and quarantine hate speech. Our algorithms analyze public conversations using a broad vocabulary based on nationality, ethnicity, religion, gender, sexual orientation, disability and class, with data across 80+ languages and 200+ countries.

Christopher Tuckwood, Principal | Hatebase

Filip Stojanovski, Program Coordinator | Metamorphosis Foundation

The Metamorphosis Foundation offers IT solutions, developed according to the needs of the clients or as part of the project. At the same time, we offer favorable and quality services for development, adaptation, localization and updating of web content.

The IT industry is constantly on the rise with new solutions and innovations, whereby the needs of changes in the operation also arise. We test and evaluate opportunities every day, working with new partners to provide the highest quality services.

Additional Resources

  • ADL: Fighting Hate for Good. To learn more about the work of the Anti-Defamation League to combat hate, follow the link. “ADL’s dual mission includes a mandate to secure justice and fair treatment to all. Hate and violence have a chilling effect on society. In ADL’s tradition of calling out what divides us and shining a light on what can unite people, we work with diverse communities and with law enforcement to identify hate and then to mobilize people to work vigorously against it.”
  • ADL Hate Symbols Database. Get to know hate symbols by visiting the database. To read about the “ok” symbol and precautions, follow this link.
  • You might also like to follow the Public Good Tech Combating Hate Speech Pinterest board, where Caravan Studios is curating tech solutions and discussions on combating hate speech. They note, “we encourage you to include your own links to relevant resources, important data sets, lexicons, and reports by adding them into the editable Webinar Resources doc.”
  • The United Nations shared, “UN Strategy and Plan of Action on Hate Speech,” and you can view it by following the link. “Stopping Hate Speech” is a brief but insightful video about how hate crimes follow hate speech. “Words kill.”

  • Stomp Out Bullying has discussed hate speech in, “What We Can Do About Hate Speech” (April 22, 2019). “Currently, the U.S. has no concrete law that addresses or prevents hate speech. Sometimes the law may get involved if the hate speech is perceived as a genuine threat to harm, but most of the time there’s not a lot anyone can do legally. However, just because it isn’t technically considered a crime in the U.S., that doesn’t mean that hate speech doesn’t influence society.”
  • Take Back The Tech provides some excellent ideas in, “Hate speech: strategies” (no date).
  • Western States Center, “Confronting White Nationalism in Schools Toolkit” (referenced by PBS on November 19, 2019, see video below).

Positive Thinking Support

There are more helpful websites and apps than the below online, but I wanted to point out a few that I like.

  • Achieving Positive Thinking Worldwide is a California-based nonprofit that got in touch with me a few years ago via Carolyn’s Nonprofit Blog. Follow Yvette L. Kelley on social media for constant positive messages!
  • Carolyn’s Nonprofit Blog has from the beginning included a page devoted to dealing with stress, and stress can sadly lead to hateful behavior. Follow the link to read more. When I launched my blog back in 2011, I was deluged with requests for advice about dealing with stress. I decided to respond with some ideas.
  • Happify seeks to instill happiness. “… The brain we’re born with can be changed. Technically speaking, they call that neuroplasticity; we can change it by adopting new thought patterns, by training our brain as if it were a muscle, to overcome negative thoughts.”
  • Pozify is a social networking platform that rewards you for promoting and spreading positivity while solving the problem you can’t trust anything on the internet.
  • Stop, Breathe & Think is an app that helps users practice mindful breathing to create space between thoughts, emotions and reactions.

The two graphic designs that appear on this page were made by me using the Adobe Spark Post.

 

 

Rethinking Major Gift Fundraising

In reviewing thirty years of work in the nonprofit sector, I look back and say to myself, “well, everyone knows those things.” But in truth, no one has walked in my shoes – nor in yours – and no one else has experienced the world in the exact same way as you or I have.

From the world of, “just tell me I can’t do it, and I will,” I wanted to point out articles and posts on Carolyn’s Nonprofit Blog designed to help with your major gift fundraising, and in some cases, to challenge standard assumptions.

“Are You Ready for a Capital Campaign” quotes a traditional professional in our field, and alongside his suggestions I comment based upon my own experiences. In tandem, some of my most important fundraising experiences are discussed in, “Are You Ready | Is It Feasible?” Feasibility studies have long been the bread-and-butter of the standard nonprofit consulting business, but I have a different take on them.

“Taking a Step Back Will Lead You Forward” is an article on Carolyn’s Nonprofit Blog that I fine-tuned and gave as a webinar for ADRP: Association of Donor Relations Professionals in 2018. Yes, there are things nonprofits can do to instill donor confidence as they chart a course forward for major giving. A consultant does not need to be hired and paid a handily to tell you to do these things. #JustDoIt

“Nonprofits and Startups | Birds of a Feather” notes how similar major gift campaign preparation is with launching a for-profit business startup. In fact, I suggest 3 Day Startup, which I reference in the article, create a new course with nonprofit social good enterprises in mind. Times are changing and I welcome those changes. I find more often today that nonprofits want to move away from the arrogance they perceive as being inherent in traditional major gift fundraising, toward a more egalitarian “crowdfunding” approach. For help with crowdfunding, see the resource page on this blog.

Crowdfunding

As I mention in my nonprofit prediction posts and elsewhere on this blog, many of the same principles apply to major gift fundraising as those to launching a startup or crowdfunding. But to think the latter two efforts are easier than traditional major gift fundraising would be incorrect. The same attention to planning, research, communication and the like apply to all. They are just different ways of reaching the same result: securing major gifts. Keep in mind, each nonprofit is unique. A traditional major gift campaign may not be the best option for your organization today.

Something I would like to see – having pulled major gift fundraising campaigns out of the gutter on more than one occasion – is a reduction in the condescending attitude of many in the “big box” consulting community. “You couldn’t possibly know how to work with major gift donors! We’ll do that for you.” Even the most well-meaning among them can bill you heavily, and sometimes they will walk off with your nonprofit’s contacts. I believe it is time to demystify major gift fundraising.

From the other side of the table, I have also found some donors and potential donors like the hooplah they perceive as being involved in major gift campaigns. The hiring of expensive “consultants” is part of what they believe to be essential. #Resist

Real major gift donors do not need expensive consultants to help the nonprofit organizations they care about. Be careful.

If you have questions at any time, use the secure contact form on Carolyn’s Nonprofit Blog to reach me. As always, best wishes for your fundraising success.

Carolyn M. Appleton

February 27, 2019

 

Have Courage, Speak Up

Carolyn’s Nonprofit Blog is focused on nonprofit fundraising and communications. It does not address political issues often if all all, but I feel compelled to do so now.

I am an Independent voter, and I have found friends on both sides of the aisle over the years. I respect the opinions of others, and I hope they respect mine.

Oops! Road Sign

Our nation finds itself at a ethical crossroads. Even as our nation’s economy has begun to improve – a process that began before the current Administration took office – I find it perplexing that we struggle with even greater fervor over equal rights and treatment for all citizens, regardless of race, religion or sexual orientation. Nature – as it does for all species on Earth – makes us diverse. Why do we ignorantly cling to the idea that one human being is less equal than another because of their physical traits or beliefs (within the bounds of law, of course). Why do we fear diversity?

I am chagrined by the relentless attacks on the last remnants of our shared natural resources and wildlife, and by the allocation of immense sums of money on an archaic concept, a wall to keep people from crossing our nation’s shared border with Mexico. I am saddened it is being suggested that the modest 1% of our nation’s massive federal budget normally allocated to critically needed international aid, be cut. I am curious why our nation’s leaders have renewed a commitment to “trickle down economics,” when more than half of all jobs in the United States today are being generated by small businesses (from the ground up).

Last but not least, I am saddened that a speech by our nation’s chief executive before thousands of young Boy Scouts at a national event should include political jabs at prior opponents. Harkening back to my comments about our shared natural resources, the Boy Scout “outdoor code” reads as follows:

“As an American, I will do my best to –

Be clean in my outdoor manners
Be careful with fire
Be considerate in the outdoors, and
Be conservation minded.”

Many have criticized the Boy Scouts of America over the years, and indeed the organization has evolved (that’s a good thing). But keep in mind, many of our nation’s finest leaders were trained within its ranks. The Boy Scout Law requires Scouts to be:

Trustworthy,
Loyal,
Helpful,
Friendly,
Courteous,
Kind,
Obedient,
Cheerful,
Thrifty,
Brave,
Clean,
and Reverent.

We could do more with all of the above.

Let us ask ourselves, do our current national leaders demonstrate these qualities? If they do not, should we make changes? Should we demand more from them? Voter turnout in the United States is lower today than other developed countries. Voter apathy is not the answer to making positive, ethical change.

Villanova University provides an excellent overview of what ethical leadership entails.

“By practicing and demonstrating the use of ethical, honest and unselfish behavior … ethical leaders may begin to earn the respect of their peers. People may be more likely to follow a leader who respects others and shows integrity.”

Stand up and hold our leaders at every level accountable, including our chief executive. We must expect higher standards, and smarter thinking. Be courageous. Do not stand back and just, “take it.” Speak up.

Keep Calm Speak Up

Click to read an article about speaking up in the workplace, by fellow nonprofit executive Jayne Craven. 

 

Being a Bridge

Pennybacker Bridge, Austin, Texas

Bridges make connections possible. Bridges facilitate the crossing of people, “from one side to the other.” Shown is the breathtaking Pennybacker Bridge, a “through-arch bridge” located on the west side of Austin in the scenic hill country. Click on the photograph to learn more about it.

I have always thought of nonprofit fundraisers as “bridges” between their organizations and donors. Development professionals must constantly make connections and translate their nonprofit’s mission and needs to individuals, families, foundations, corporations and governments in such a way that funding is provided.

Nonprofit programmatic staff and some board members sometimes lack the skills (or the inclination) to speak with potential donors, and often they do not enjoy asking for financial support. This is where development staff shine, of course.

When I lived in Dallas in the 1990s, I worked on a variety of nonprofit fundraising campaigns, some in their entirety (from start to finish), others for more limited engagements (only for grant research, writing, solicitation, publications and the like). Once, I came across a nonprofit board chairman who was highly regarded in the community, but he had an abiding fear of asking anyone for a donation. A fundraising consulting firm his nonprofit had hired felt the board, including this noteworthy volunteer, were generally useless. Everyone involved had become frustrated. But, I knew there was a way to turn this situation around.

I assured the volunteer that during our forthcoming meeting – which happened to be with one of the leading bank trust departments in Dallas – that he only needed to speak about his passion for the nonprofit and the good it was accomplishing in the community. I promised to pick up the conversation once he was finished, to handle the request for funding and how best to follow-up. Luckily he trusted me and our meeting went very well. Together, we lined the nonprofit up for a six figure donation, which was ultimately received.

In this way, I acted as a bridge between the nonprofit and the prospective donor, but also between my distinguished volunteer and the trust department staff. I understood intuitively that in order to get this critical job done, we had to build a few bridges before arriving at the desired destination.

There is another factor I have discovered in working with major gift donors and nonprofit organizations seeking support, one that reminds me of being a “bridge.” This concerns the donors themselves.

Nonprofit staff (and the general public) sometimes assume that sophisticated, affluent donors are experts in every topic under the sun. But the truth is, they are experts in the fields where they have excelled and thrived. This may or may not include understanding how your nonprofit works and what it is accomplishing (or what it hopes to accomplish).

Nonprofit development staff can be of invaluable help by translating organizational information to donors and prospective donors in an easy-to-understand fashion, and vice versa. Yes, sometimes translating the donor’s needs and perceptions to fellow staff is required. This enables you to continue forward with a successful partnership negotiation, for example.

Development professionals are indispensable links between their organizations and funding partners. This often takes both verbal and written forms, as the case may be. Development staff must be able to translate in an understandable fashion critical information, and in both directions: internally and externally. This is truly an essential role that should not be taken for granted!

Understanding Prospective Donors

  • Lila MacLellen wrote for Quartz, “Science Confirms Rich People Don’t Really Notice You – Or Your Problems” (October 23, 2016). “No one can pay attention to everything they encounter. We simply do not have enough time or mental capacity for it. Most of us, though, do make an effort to acknowledge our fellow humans. Wealth, it seems, might change that.”
  • For me, Taylor Shea’s article for Reader’s Digest nails my experiences with affluent donors, “How Rich People Think: 25+ Things They Won’t Tell You” (N.D.). “Anytime the newspaper lists my name among the 100 top-paid executives in the area, I get a ton of requests from people asking for money. It happened so much that I had to come up with a strategy to deal with it. Now I say, ‘I’m happy to give. I’ll match however much you raise yourself.’”
  • From The Wealthy Accountant, “5 Things Rich People Do That You Don’t” (August 3, 2016). “Wealthy people have vision. They know where they are, where they are going, and how they will get there.”

Some of you might also enjoy my article, “Ph.D.s and Fundraising.” There I discuss the pitfalls of working with very bright programmatic staff who are hopeless when it comes to explaining what they are accomplishing to the public and/or to donors. I’ve been a “bridge” for many years; I find Ph.D.s to be among the most difficult to work with in a development context (although I find their research and discoveries fascinating).