I have worked from my home office since 2014. Austin has been for many years a fast growing metropolis. Its heavy road traffic made commuting to and from my nonprofit project’s office back then a lengthy and stressful burden. And because that project focused on K-12 sustainability education, the concept of working from home was appreciated and readily adopted.
It was then that I began working collaboratively in the “cloud,” researching prospective partners and writing grant proposals, uploading them to the cloud for review by our Executive Director. Fine tuning continued until the time was right to hit, “submit.” Social media writing, posting and management was easily and better done from a quiet, distraction-free workspace. One weekly meeting in person in our office was part of the regimen, but that is all.
Hence, with the onset of COVID-19 in 2020 and “stay-at-home” restrictions, nothing has changed for me. I have continued to work smoothly and efficiently from home where it is relatively quiet, and my desk (kitchen countertop) is located not far from the coffee pot and refrigerator. For me, this is the perfect work environment.
The chagrin expressed by corporate and nonprofit leaders accustomed to working in traditional environments where office employees are housed in the same physical space falls on deaf ears here. I believe it is time to adapt and move to a remote working model for almost everyone, except of course those needing staff to greet and serve visitors in person, to conduct occasional group meetings, and to actually manufacture/produce specific items. But to get comfortable allowing more employees to work from home, society will have to let go of the basic human trait, “seeing is believing.” Our times require greater trust and faith to succeed in a remote working world.
One of the ideal activities I conduct while working from home is research online and grant writing. In April and May 2020, I spoke online to two organizations about research specifically. You can find more about my work on YouTube.
You may also have read my blog post from last March, “Habits of Mind in Challenging Times … And Remote Locations,” where I discuss my work in South Texas during the 2000s with the ranching community. In hindsight, much of what we accomplished seems quite glamorous. Certainly, the donors with whom I worked are still among the leading philanthropists of Texas. But the truth is, the majority of my work was done in a quiet office with few visitors, thinking, researching, organizing, writing and the like.
Major gift fundraising is often wrongly perceived by outsiders. Regardless of the quiet, methodical and hard work involved in successful major gift fundraising, people sometimes think of it as a field where one “hobnobs” with wealthy donors, attends luncheons and galas, and other superficial activities. This false impression can also give rise to jealousy. If they only knew how much “unglamorous” time is actually spent working tirelessly alone on a computer. I would say 95% of my job is actually done in this fashion.
If you are working from home now during COVID-19, this is an excellent time to fine-tune your research and writing skills. As I mentioned during my spring presentations, if you take the time to do this thoughtfully and well, it might turn your organization’s entire fundraising focus upside down, and in a very good and productive way.
I would also suggest that you take the time to learn new skills, including setting up and better managing your social media platforms. Our favorite platforms continue to evolve: learn how they may have changed (be sure to check, “the back end”). If you are already active on social media, now is also an excellent time to clean up (and clean out) old information. Request that your Facebook profile be formally verified by Facebook. Claim and update your GuideStar profile to the gold or platinum seal level. Ask volunteers, clients and board members for testimonials you can share online. Set up an online gift processing platform that provides a variety of options for making charitable donations. Make it easy to give!
Looking sharp online continues to be essential to inspiring trust and to engaging the interest of donors and potential donors in the good work of your nonprofit. And as always, make sure the messages you convey in those carefully-crafted grant proposals are mirrored on your website and on social media. In other words, this stay-at-home time is the perfect time to do some nonprofit “housecleaning.” Dare I say it: the nonprofit sector might actually become smarter and stronger if it deals successfully with the stay-at-home restrictions resulting from COVID-19.
Best wishes for your fundraising success!
For women working in the field of nonprofit development with family care giving responsibilities, I want to acknowledge working from home might be tougher for you. I fully support care giving incentives and entrepreneurial approaches as outlined by Melinda Gates in her article for The Washington Post, “How Rethinking Caregiving Could Play a Crucial Role in Restarting the Economy” (May 7, 2020). We can do this!
Having trouble trusting remote workers? Turns out, remote workers sometimes have trouble trusting their Executive Directors. You might enjoy reading Adam Hickman, Ph.D. and Tonya Fredstrom for Gallup, “How to Build Trust With Remote Employees” (February 7, 2018). “Gallup asked a random sample of more than 10,000 individuals, ‘What leader has the most positive influence in your daily life?’ With that leader in mind, Gallup had the respondents list three words that best describe what the leader they named contributes to their life. The responses sorted into four categories: trust, compassion, stability and hope.”
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