Baby Boomers and Seniors | More

This page is tandem to my primary article, “Baby Boomers and Seniors Are Embracing Digital Media.” It provides additional information you may find helpful.

  • Baby Boomers are described well in Wikipedia. The U.S. Census Bureau describes “Boomers” as being born between 1946 and 1964. They are sometimes called the, “Silver Tsunami.”
  • Live Science has posted a helpful infographic about the growing number of retiring American Baby Boomers (April 30, 2012). Planned giving, anyone?
  • Jeff Brooks has written on Future Fundraising Now, “Boomer Life Transitions and Fundraising” (March 12, 2013). “Boomers are quickly replacing their elders as the fundraising target audience. For every older donor who “permanently lapses” (if you catch my drift), more than one Boomer turns 50, 55, 60, 65 — the ages where people ripen into true donors, the gold-standard supporters who make nonprofit work possible.”

  • Pew Internet Research Life has produced a report, Digital Differences (April 13, 2012). As we might expect, all age groups are increasingly online. Those who are more affluent and educated are more active online than those who are less affluent and less well-educated; those who are more affluent and educated also tend to be donors of significant charitable donations. E-mail and search are the most popular online activities.

  • Campbell Rinker has produced an interesting report, “Online Giving Important to Donors 60+” (see Huffington Post Impact, August 15, 2012). In addition to that finding, the report notes, “51 percent of donors 60 years old and up said they have given online. The study also found that donors who are 60 and over tend to continue to give online much more often than younger donors.” Nonprofits need to be watching this trend and developing their fundraising strategies accordingly.
  • “Over-50s are the ‘generous generation,” according to James Hall of The Telegraph in the UK (November 27, 2011). Good news for philanthropy, from Great Britain! “The Saga Quality of Life Index, a quarterly snapshot of the financial and social well-being of the UK’s over-50s, also found that almost half of all people in this age group will give cash directly to charity this Christmas. The desire to give comes despite a decline in the quality of life over the last year and a significant rise in the cost of living among the over-50s. Dr. Ros Altmann, the director-general of Saga, said that the findings prove that the over-50s are the ‘generous generation.'”

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