“Donor care: time to turn the talk into action” is an insightful blog posting by Ken Burnett that holds as true today as it did back in the fall of 2010 when I first read it.
“Unfortunately for the donors, the causes that they love (or at least, might like quite a lot) and the long-term future of our profession, there’s some way to go before the relationship rhetoric of our [fundraising] conferences becomes perceived reality, for most of its supposed beneficiaries.”
I couldn’t agree more. Having witnessed more than one fundraising campaign where donors have not been properly recognized – and hearing from the donors themselves how much this hurts – it would seem the nonprofit sector still needs a bit of coaching on stewardship.
The short version of Ken’s insightful article, which I urge you to read in full, suggests you should:
1. Master your data.
2. Make it a pleasure to be your donor.
3. Invest passion in answering your donors’ most pressing question, ‘Did my gift make a difference?’
4. Make a strong case for the need to invest properly in fundraising.
5. Ring-fence a substantial percentage of your fundraising resources for testing.
6. Dedicate real time to learning how to think differently.
7. Communicate so as to make the donor experience unforgettable.
This is excellent advice all of us in the nonprofit sector should consider. Don’t let the sun set on these simple, timeless suggestions!
My Instagram at top was taken from the wooded hills located in southwest Austin.